Search traffic in 2015

Search traffic in 2015-2016 Getting search engine traffic for your website in 2015 is harder than ever before, with billions of web pages out there, and big companies clambering for the top of the front page, small websites and small businesses are pushed deep into the search results, so that the only way they can…
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XML Sitemaps

XML Sitemaps The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and…
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Content Management System (CMS)

Content Management System (CMS) The two most common web based content management systems which function as a dynamic website, and which we use are as follows: WordPress WordPress (WP) is a free and open-source content management system (CMS) based on PHP and MySQL.  WP's features include a plugin architecture and a template system. WordPress was…
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Search engine friendly (SEF)

Search engine friendly (SEF) Search engine friendly (SEF), or human-readable or clean URLs are URLs that make sense to both humans and search engines because they explain the path to the particular page. Some content management systems CMSs, delivery non-SEF URLs, and this reduces the SEO or search engine optimisation and also the SET or…
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Search engine optimization (SEO)

Search engine optimization (SEO) Search engine optimization (SEO) is a collection of methods used to increase the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "native" results. The more frequently a web site appears in the search results list, or what is…
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